OPI Launches LoveLiquidSand.com!

OPI Launches LoveLiquidSand.com, a Microsite Dedicated to Liquid Sand™ Nail Lacquers

                OPI announces the debut of LoveLiquidSand.com, a microsite dedicated to the brand’s award-winning Liquid Sand™ nail lacquer line. The site serves as the authority on OPI’s groundbreaking texture technology and highlights application and removal instructions, lacquer swatches, nail design ideas, video tutorials, user-generated content pertaining to Liquid Sand and answers to frequently asked questions.

                To explore, visit http://loveliquidsand.com/. This site is mobile-optimized and can be accessed from smart phones and tablets, making information easy to view by today’s consumer.

“OPI was the first nail care company to create a textured, matte finish like the one achieved with Liquid Sand,” says Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Liquid Sand nail lacquer creates a rich, sophisticated look with a pebbled finish that lightly shimmers with fine glitter particles. LoveLiquidSand.com culls all the pertinent information about the line and gives professionals and consumers a place to view new products and ways they can be worn.”

OPI Liquid Sand is currently available in the following 21 shades: Alcatraz…Rocks, Baby Please Come Home, Can’t Let Go, Emotions, Get Your Number, Honey Ryder, The Impossible, It’s All San Andreas’s Fault, It’s Frosty Outside, Jinx, Kiss Me at Midnight, Magazine Cover Mouse, Make Him Smile, Pussy Galore, Silent Stars Go By, Solitaire, Stay the Night, Tiffany Case, Vesper, Wharf! Wharf! Wharf! and What Wizardry is This?.  OPI Liquid Sand lacquers should always be worn without top coat.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.