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July 8, 2015

OPI Soft Shades Infinite Shine Preview

EXPLORE THE SOFTER SIDE OF SHINE
WITH NEW INFINITE SHINE SOFT SHADES BY OPI

IDEA: Must-have softly tinted shades with shine that lasts until you take it off 
 
 WHAT THEY ARE: Six new spring-inspired soft shades to join the revolutionary Infinite Shine Gel Effects Lacquer System. Perfectly on-trend to complement Spring 2015 looks, the world’s number one salon brand, OPI, introduces new at-the-moment shades to the Infinite Shine line. With fashion-forward nudes, pastels and blushes, you can enjoy rich, true-to-bottle color in even the lightest hues, plus 10 days of high-definition, gel-like shine thanks to this state-of-the-art hybrid lacquer system.






With the cutting-edge Infinite Shine Gel Effects Lacquer System, it’s now possible to get the long-lasting, brilliant shine of a gel, with the ease of lacquer removal. The easy three-step process delivers the rich color, intense shine, and lasting wear of a gel with no light curing required and easy, soak-free removal. SimplyPrime, to prep nails to innovatively grip color and prevent staining. Then addLacquer for ultra-rich, vivid color. Finally Gloss with the state-of-the-art top coat featuring exclusive oligomers that cure to a hard film in natural light, yet remove easily with standard nail lacquer remover. Each Infinite Shine lacquer is a unique new addition to the OPI line so you can discover endless shine in the latest OPI shades. 

Soft Shades Infinite Shine
Includes: 

 

  • Soft Shades Hybrid Lacquers ($6.50 salon, $7.75 CAN salon) ($12.50 retail, $14.95 CAN retail): These six pale hues let you embrace delicate color with brilliant mirror shine. Shades include: The Beige of Reason, a sheer, rosy light beige; Non-Stop White, a solid opaque white; Eternally Turquoise,  a pale green hued blue; Pearl of Wisdom, a lightly shimmering mother-of-pearl shade; Beyond the Pale Pink, a scandalously nude, barely there pale pink; Go to Grayt Lengths, a chic shimmering, silvery gray 
WHERE TO FIND THEM: Discover the collection from May 2015 at Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA, ulta.com, and select professional salons. 


 

 

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