SALLY HANSEN LAUNCHES TWO NEW STUNNING MIRACLE GELTM SHADE COLLECTIONS– DIGITAL OVERLOAD AND GLAM ROCK
14 NEW SHADES TO JOIN THE CURRENT MIRACLE GEL LINEUP
No matter what your style, from broadband-beautifully on-the-go with the Digital Overload collection to urban beats with an edge in the case of the Glam Rock range, the award-winning Sally Hansen Miracle GelTM franchise has you covered. New and improved Miracle Gel is the next best thing to a salon gel manicure at home. The new collections feature the following new hues.
The Digital Overload collection is plugged in and always on! The range adds seven new wildly addictive and electrifying shades that are social media share-worthy:
Pink-terest: pixel-pretty bubblegum pink
World Wide Red: disruptively hot red-orange
Gigabryte: bright yellow that’s bound to go viral
Digi-Teal: buzzworthy take on teal
Byte Blue : LED-light bold blue
Electric Pop: wonderfully web-ready animated pink
Let’s Get Digital: futuristically iridescent robin’s egg blue with pink shimmer
Glam Rock is the intersection of pretty and punk blending the deep hues of yesteryear with the spirit of rock and roll. This collection also features seven new shades:
When layered over the Miracle GelTM shades, the new 2X Volume Top Coat increases the volume of your manicure, creating dramatically fuller-looking nails with a high-gloss finish. The result: The look of a gel manicure at home, without the trip to a salon! Miracle Gel's two-step application is super-simple. First, apply two thin coats of Miracle GelTM color to clean, bare nails. Then, apply one coat of the new Miracle GelTM 2X Volume Top Coat. Natural light cures the polish, yielding a manicure that resembles a UV / LED cured gel polish. It removes easily with regular nail polish remover.
V-Amplified: mega-moody maroon
Scarlet Starlet: a Brit-rock favorite flavor —cherry red
Head Bang: a rad, rave-worthy chestnut brown
Stilettos & Studs: psychedelic charcoal shimmer
Motley Hue: manic magenta crème
Rock On Silver: heavy metal textured silver
Punkish Purple: groupie-gorgeous royal purple
READY FOR A LIPSTICK REVOLUTION?
RIMMEL LONDON INTRODUCES THE ONLY 1, A NO COMPROMISE, ALL-IN-ONE LIPSTICK AND NEW SHADES OF THEIR EXAGGERATE LIP LINER
THINK: A new era of incredible lip colour!
WHAT IT IS: The first lipstick of its kind, The Only 1 is set to challenge lipstick history. A unique multi-tasker, it excels in EVERYTHING you look for in a lippie. Discover intense, high-impact shades. Enjoy an ultra-comfortable, weightless feel and indulge lips in luscious moisture. A worry free experience is guaranteed because the gorgeous colour stays put for hours and hours. It’s the only 1 lipstick you need… and the only 1 that won’t let you down. Our hero!
This new lip legend has an innovative hybrid formula that marries the best of moisturising AND long-lasting lipsticks:
· COLOR – Pre-coated pigments allow for fabulous full coverage in one easy stroke. The true-to-the-bullet colours are gloriously vibrant and luminous on application… and hours later.
· COMFORT – The formula containing a blend of lightweight oils provides a gorgeous glide and a feather-light feel with an amazing cushioning sensation.
· MOISTURE – Throughout wear, the formula with Rosa fruit oil leaves lips feeling moisturised. Mmmwah! For extra TLC, the formula contains Vitamin E.
· WEAR – A fine blend of advanced polymers sets the formula and enhances skin-adhesion for outstanding staying power. Lips feel hugged by colour and moisture for hours.
Prepare to incite anarchy with your power pout. The Only 1 Lipstick comes in a riot of 12 shades that will create a frenzy of lust. Slick on powerful pinks, like You’re All Mine #120. Rock rich, ravishing reds with Best Of The Best #510. Create chaos with eye-catching corals, like Call Me Crazy #620. Be brave with beautiful browns, including Naughty Nude #700. And pack a punch with deep plum hues, One-Of-A-Kind #810. Every vivid shade is worth fighting for!
A game-changing lipstick demands a super-stylish new look. To signal the breakthrough formula, The Only 1 has a unique twisted design that looks ultra-contemporary and high-end. The gorgeous glossy black pack is ringed with a colour band that’s matched to each lipstick shade.
The advertising campaign sees a valiant Georgia May Jagger starting a revolution with her lips! Dressed in military uniform and wearing shade Best of the Best #510, she rallies her beautiful army as they take to the streets of London to spread lip propaganda. News of The Only 1’s ground-breaking, no compromise formula hits the headlines and Georgia invites the nation to ‘Get the London look’. A new era of lipstick is here.
AVAILABLE SHADES: (to see images of all shades, here is link http://us.rimmellondon.com/products/the-only-1)
PINKS: 110 Pink A Punch, 120 You’re All Mine
MAUVE ROSE: 200 It’s A Keeper
FUCHSIA: 300 Listen Up!
RED: 510 Best of the Best
CORAL/ORANGE : 600 Peachy-Beachy, 610 Cheeky Coral, 620 Call Me Crazy
NUDE/BROWN: 700 Naughty Nude
BURGANDY/PLUM : 800 Under My Spell, 810 One-Of-A-Kind, 820 Oh-So Wicked
In honor of The Only 1, Rimmel London introduces new shades into its Exaggerate Full Color Lip Liner range. This retractable slant-tipped lip pencil outlines and contours your lips with rich, long-wearing colour that empowers your lipstick by extending its wear. The 5 new shades were created to perfectly match the entire The Only 1 Lipstick palette.
PINK/ROSE: 101 You’re All Mine – NEW, 103 Pink A Punch – NEW , 063 Eastend Snob
RED: 024 Red Diva
CORAL/ORANGE: 102 Peachy-Beachy – NEW, 104 Call Me Crazy – NEW
BERRY: 105 Under My Spell – NEW , 064 Obsession
NUDE/TRANSPARENT : 018 Addiction, 001 Moisture Renew Clear
WHAT THEY COST: The Only 1 Lipstick, $7.25; Exaggerate Full Colour Lip Liner, $5.70
WHERE TO FIND THEM: Mass market retailers and drugstores nationwide beginning January 2016. Visit www.RimmelLondon.com for store locations.
RIMMEL LONDON, a top-selling line of color cosmetics in the U.K., was created in 1834 and introduced to the U.S. market in March 2000. Rimmel epitomizes the London spirit – energetic, fashion forward and individual. A comprehensive beauty offering, Rimmel is always inspired by London’s trend-setting style. Quality cosmetics at an accessible price that allows American women to get the London Look.
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