Bonjour, Big Easy!
OPI LAUNCHES NEW ORLEANS COLLECTION
FEATURING TWELVE NEW SHADES
FOR SPRING 2016
From the filigreed iron of its balconies to the jazz and jambalaya that permeate its air, New
Orleans personifies grace, gumption and joie de vivre. The city’s indomitable spirit is the
inspiration for OPI’s spring 2016 collection.
New Orleans Collection by OPI features 12 gorgeous new nail lacquers and matching GelColors
that take nails and toes from beignets at Café du Monde all the way to nightcaps on Bourbon
Street in style. Sweet, spicy, soulful and vibrant, the palette is perfect for a town where parades
pop up everywhere, and dancing in the streets is de rigueur.
Every day is Mardi Gras with shades like “I Manicure for Beads” and “I’m Sooo Swamped.” It’s
always fair (albeit steamy) weather, with “Humidi-tea” or “Let Me Bayou a Drink.” Other hues –
“Got Myself into a Jam-balaya,” “Rich Girls & Po-Boys” and “Crawfishin’ for a Compliment” –
pay homage to the Big Easy’s world-famous cuisine.
“The colors of New Orleans are more vibrant than ever, and we celebrate them wholeheartedly
with our spring collection,” saysSuzi Weiss-Fischmann, OPI Co-Founder & Brand
Ambassador. “New Orleans is a place to recharge and revel. One where the atmosphere is
delightfully diverse, where the food is epic and where music feeds the soul. We hope we've
bottled up a little of that special NOLA culture, all while supporting the city's remarkable
renaissance."
New Orleans Collection by OPI includes the following shades in both nail lacquer and GelColor
formulas:
Let Me Bayou a Drink
This refreshing blush pink is my treat.
Humidi-Tea
Beat the heat in this nude shimmer.
Suzi Nails New Orleans
This light, bright pink hits the spot for chic.
I Manicure for Beads
Throw me nothing but this luscious purple crème!
Spare Me a French Quarter?
Say oui-oui to this mellowed raspberry crème.
She’s a Bad Muffuletta!
Don’t mess with this hot red crème!
Got Myself into a Jam-balaya
A yummy mélange of spice and creamy peach.
Crawfishin’ for a Compliment
This light, creamy orange is perfect on me, isn’t it?
Take a Right on Bourbon
An intoxicatingly, warm metallic pewter.
Rich Girls & Po-Boys
Make a date with this china blue crème.
I’m Sooo Swamped!
This verdant, creamy green is drenched in style.
Show Us Your Tips!
Let’s see how this periwinkle shimmer looks on you.
.
New Orleans Collection by OPI will be available in both nail lacquer and GelColor formulas
beginning February 2016. Nail lacquers will retail for $9.50 ($11.50 CAN) each at Professional Salons,
as well as Beauty Brands, beautybrands.com, Chatters, Dillard’s, Regis, ULTA and ulta.com.
GelColor is an in-salon, professional service only. For additional information, please visit OPI.com.
Follow OPI on Twitter and Instagram @OPI_PRODUCTS and go to Facebook to become a fan.
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily- pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWideTM Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source.
ABOUT COTY INC.
Coty is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over
130 countries and territories. Coty’s product offerings include such power brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.For additional information about Coty Inc., please visit www.coty.com.
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily- pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in more than 200 shades. Each lacquer features OPI’s exclusive ProWideTM Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 160 shades that match the iconic OPI colors), nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized source.
ABOUT COTY INC.
Coty is a leading global beauty company with net revenues of $4.4 billion for the fiscal year ended June 30, 2015. Founded in Paris in 1904, Coty is a pure play beauty company with a portfolio of well-known fragrances, color cosmetics and skin & body care products sold in over
130 countries and territories. Coty’s product offerings include such power brands as adidas, Calvin Klein, Chloé, DAVIDOFF, Marc Jacobs, OPI, philosophy, Playboy, Rimmel and Sally Hansen.For additional information about Coty Inc., please visit www.coty.com.
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